Good design is the end product of real world planning, careful attention to detail and logical problem solving.

It communicates clearly and effectively presents its message in an interesting organized way.

Its purpose is to simplify information in an eye-catching, visual way that will make sense and appeal to its key-demographic, the Customer.

It should communicate clearly and effectively, in an organized way.

It must present it’s viewers with a specific call-to-action and successfully influence their decision to respond.

Good Design establishes a logical presentation format.

It incorporates a visual hierarchy to assist viewers who are trying to comprehend it’s message quickly.